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Can Facebook and Twitter Dethrone the King of Online Advertising?
Source: http://www.flickr.com/photos/johanl/ Social media companies like Facebook (NASDAQ:FB) and Twitter (NYSE:TWTR) really only have one true way to make money, and that’s through advertising. The...
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The Mobile Ad Market Is Google, Facebook, and Everyone Else
Source: Getty Images The mobile advertising industry is getting bigger every year — much, much bigger, according to research firm eMarketer. On Wednesday, eMarketer reported that the mobile ad market...
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Could Millennial Media Be The Next Big Mobile Acquisition Play?
The digital mobile advertising company Millennial Media (NYSE:MM) reported earnings on Wednesday that saw the company top analyst estimates for earnings per share, but miss on revenue, with shares...
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Is the Rubicon Project Google Adsense’s Only Real Competitor?
The Rubicon Project (NYSE:RUBI), a company that provides automated online advertising services, is on the rise. At least, as a business, Rubicon Project is on the rise. Total advertising spending...
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Why Annoying Online Video Ads Actually Work on You
Source: Thinkstock Video ads are everywhere — on online videos, popping up over articles on your favorite websites, or appearing on your social networks — and if you think they’re annoying, you’re not...
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Why Anybody Should Give a Damn About Things Like #alexfromtarget
Source: Thinkstock Now that we’re more than a generation deep in the Digital Revolution, we really shouldn’t be surprised to see some crazy thing spin out from the Internet. We won’t waste time...
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DoubleClick Outage Shows How the Internet Depends on Google
Source: Getty Images If you noticed that your favorite websites were oddly ad-free on Wednesday morning, you can thank Google for that rare sight. The company’s DoubleClick ad server went down, leaving...
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Why 5% of the Internet Uses an Adblocker
Source: Twitter.com/AdblockPlus To combat pop-up windows, loud video ads, and heavily animated ad content, users are increasingly installing tools like AdBlock Plus, a popular ad blocker that spares...
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Why Mobile Ads Are About to Explode
Sean Gallup/Getty Images Smartphone use has grown astronomically in the past few years, prompting the rise of mobile Internet access. Aside from the latest Android and iPhone models, tablets have also...
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7 Technologies That Young People Do Not Want to Use
Millennials, whom the Pew Research Center defines as the generation born between 1981 and 1996, are in headlines everywhere for their tendency to stay glued to their smartphones, share the details of...
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